Over the last 2.5 years, we have had a series of programs about “Cutting the Cord” or replacing cable/satellite TV with Over the Air (OTA) and streaming content. These have been some of the most popular programs presented. In March we are presenting the third installment. To put this in perspective, the following is a direct quote from this week’s Tablo newsletter.
The latest cord cutting numbers show approximately 3.2 million consumers ditched their cable or satellite subscriptions in 2018. (To put it in context, that’s like if the entire population of Utah cut the cord last year.)
This represents an erosion of 4.2% of the total pay-TV subscriber base, up from 3.7% in 2017 and 2% the previous year.
Of course, the industry isn’t doing itself any favors. In the face of a mass exodus of customers, you’d think they’d try harder to keep the ones they still have. Instead, they’re putting the squeeze on them, hiking prices and cutting off promos.
2019 isn’t shaping up any better for cable and satellite providers. Cord Cutters News did some quick math based on a recent survey and estimates that as many as 39 million households could cancel their subscriptions this year.
So much for this cord cutting thing being a ‘fad’!
The previous two presentations focused on the technology needed to cut the cord. These can be found on the TVCUC website. WE ARE NOT REPEATING MUCH OF THIS CONTENT. This presentation is going to primarily focus on results and real-life experiences of four people who either have, or are in the process, of cutting the cord. We are going to talk about the good, the bad…and the ugly of cord cutting from a personal perspective.
IF you are thinking about cutting the cord, or have done it and would like to help share your experiences, don’t miss the Wednesday March 6th meeting.